It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions
By: Tom van Laer
References
- van Laer, T. & Izberk-Bilgin, E. (2019): “A Discourse Analysis of Pilgrimage Reviews”, Journal of Marketing Management, Vol. 35 (5-6), 586-604.
- van Laer, T.; de Ruyter, K.; Visconti, L. M.; & Wetzels, M. (2014): “The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation,” Journal of Consumer Research, Vol. 40 (5), 797-817.
DOI: https://doi.org/10.2478/nimmir-2020-0017 | Journal eISSN: 2628-166X
Language: English
Page range: 46 - 51
Published on: Oct 23, 2020
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2020 Tom van Laer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.