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It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions Cover

It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions

NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
By: Tom van Laer  
Open Access
|Oct 2020

References

  1. van Laer, T. & Izberk-Bilgin, E. (2019): “A Discourse Analysis of Pilgrimage Reviews”, Journal of Marketing Management, Vol. 35 (5-6), 586-604.
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  2. van Laer, T.; de Ruyter, K.; Visconti, L. M.; & Wetzels, M. (2014): “The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation,” Journal of Consumer Research, Vol. 40 (5), 797-817.
    Search in Google ScholarBack to article
DOI: https://doi.org/10.2478/nimmir-2020-0017 | Journal eISSN: 2628-166X
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Language: English
Page range: 46 - 51
Published on: Oct 23, 2020
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Consumer Choice,
Consumer Research,
Online Reviews,
Storytelling
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2020 Tom van Laer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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