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How to Manage Crowdsourcing Platforms Effectively Cover

How to Manage Crowdsourcing Platforms Effectively

NIM Marketing Intelligence Review
Volume 12 (2020): Issue 1 (May 2020)
By: Ivo Blohm,  Shkodran Zogaj,  Ulrich Bretschneider and  Jan Marco Leimeister  
Open Access
|Apr 2020

References

  1. Blohm, I.; Zogaj, S.; Bretschneider, U. & Leimeister, J.M. (2018): “How to Manage Crowdsourcing Platforms Effectively?”, in: California Management Review, Vol. 60 (2), 122-149. doi: 10.1177/000812561773825510.1177/0008125617738255
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DOI: https://doi.org/10.2478/nimmir-2020-0003 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Apr 24, 2020
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Crowdsourcing,
Platform Management,
Governance
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2020 Ivo Blohm, Shkodran Zogaj, Ulrich Bretschneider, Jan Marco Leimeister, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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