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When Humanizing Customer Service Chatbots Might Backfire Cover

When Humanizing Customer Service Chatbots Might Backfire

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
By:   
Open Access
|Nov 2019
Authors

Authors

Rhonda Hadi

Rhonda.Hadi@sbs.ox.ac.uk

Saïd Business School, University of Oxford
DOI: https://doi.org/10.2478/nimmir-2019-0013 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 30 - 35
Published on: Nov 15, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Chatbots,
Customer Service,
Angry Customers,
Avatars,
AI
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Rhonda Hadi, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 11 (2019): Issue 2 (November 2019)
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