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Assessing the Impact of Point-of-Sale Beer Brand Ads Through Consumer Neuroscience Research Cover

Assessing the Impact of Point-of-Sale Beer Brand Ads Through Consumer Neuroscience Research

Open Access
|Sep 2025

References

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DOI: https://doi.org/10.2478/ngoe-2025-0017 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
Language: English
Page range: 52 - 63
Submitted on: Sep 1, 2024
Accepted on: Sep 1, 2025
Published on: Sep 28, 2025
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2025 Darko Lukić, Slađana Starčević, Goran Pitić, published by University of Maribor
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