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Assessing the Impact of Point-of-Sale Beer Brand Ads Through Consumer Neuroscience Research Cover

Assessing the Impact of Point-of-Sale Beer Brand Ads Through Consumer Neuroscience Research

Naše gospodarstvo/Our economy
Volume 71 (2025): Issue 3 (September 2025)
By: ,   and    
Open Access
|Sep 2025
Authors

Authors

Darko Lukić

dlukic@fefa.edu.rs

Metropolitan University, FEFA Faculty, Belgrade, Serbia

Slađana Starčević

sstarcevic@fefa.edu.rs

Metropolitan University, FEFA Faculty, Belgrade, Serbia

Goran Pitić

gpitic@fefa.edu.rs

Metropolitan University, FEFA Faculty, Belgrade, Serbia
DOI: https://doi.org/10.2478/ngoe-2025-0017 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 52 - 63
Submitted on: Sep 1, 2024
Accepted on: Sep 1, 2025
Published on: Sep 28, 2025
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Consumer Neuroscience,
Brand Equity,
EEG,
Eye-Tracking,
Visual Attention
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2025 Darko Lukić, Slađana Starčević, Goran Pitić, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 71 (2025): Issue 3 (September 2025)
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