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A Pilot Study of Some Aspects of the Perceived Usability of Mobile Advertising Among Students Cover

A Pilot Study of Some Aspects of the Perceived Usability of Mobile Advertising Among Students

Naše gospodarstvo/Our economy
Volume 68 (2022): Issue 3 (September 2022)
By: ,   and    
Open Access
|Oct 2022
Authors

Authors

Maja Rožman

maja.rozman1@um.si

University of Maribor, Faculty of Economics and Business, Maribor, Slovenia

Dijana Oreški

dijana.oreski@foi.unizg.hr

University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia

Polona Tominc

polona.tominc@um.si

University of Maribor, Faculty of Economics and Business, Maribor, Slovenia
DOI: https://doi.org/10.2478/ngoe-2022-0017 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 50 - 60
Submitted on: Jun 1, 2022
Accepted on: Aug 1, 2022
Published on: Oct 15, 2022
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Mobile advertising,
Pilot study,
Students,
Younger generation
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2022 Maja Rožman, Dijana Oreški, Polona Tominc, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 68 (2022): Issue 3 (September 2022)
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