A Pilot Study of Some Aspects of the Perceived Usability of Mobile Advertising Among Students Cover

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A Pilot Study of Some Aspects of the Perceived Usability of Mobile Advertising Among Students

Naše gospodarstvo/Our economy

Volume 68 (2022): Issue 3 (September 2022)

By: Maja Rožman, Dijana Oreški and Polona Tominc

Open Access

|Oct 2022

Authors

Maja Rožman

maja.rozman1@um.si

University of Maribor, Faculty of Economics and Business, Maribor, Slovenia

Dijana Oreški

dijana.oreski@foi.unizg.hr

University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia

Polona Tominc

polona.tominc@um.si

University of Maribor, Faculty of Economics and Business, Maribor, Slovenia

DOI: https://doi.org/10.2478/ngoe-2022-0017 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101

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Language: English

Page range: 50 - 60

Submitted on: Jun 1, 2022

Accepted on: Aug 1, 2022

Published on: Oct 15, 2022

Published by: University of Maribor

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Mobile advertising,

Younger generation

Related subjects:

Business and economics,

Political economics,

Economic policy,

Business management,

Management, organization, corporate governance,

Mathematics and statistics for economists,

© 2022 Maja Rožman, Dijana Oreški, Polona Tominc, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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