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Factors Influencing the Perception of Destination Brand Luxuriousness

Naše gospodarstvo/Our economy
Volume 67 (2021): Issue 4 (December 2021)
By:
Open Access
|Dec 2021

Authors

Zoran Krupka

zkrupka@efzg.hr

University of Zagreb, Faculty of Economics and Business, Croatia

Andreja Dobra

andreja.dobra@A1.hr

A1 d.d., Zagreb, Croatia

Goran Vlašić

gvlasic@efzg.hr

University of Zagreb, Faculty of Economics and Business, Croatia
DOI: https://doi.org/10.2478/ngoe-2021-0022 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 74 - 86
Submitted on: Oct 1, 2021
Accepted on: Nov 1, 2021
Published on: Dec 30, 2021
Published by: University of Maribor, Faculty of Organizational Science
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand management,
luxury,
destination,
building factors,
luxury branding
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2021 Zoran Krupka, Andreja Dobra, Goran Vlašić, published by University of Maribor, Faculty of Organizational Science
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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