Case Study of Emotion-Based Charitable Foundation Communication: Consumer Evaluation of Emotional Content Used in Digital Communication

PhD, associate professor at Faculty of Economics and Management, Vytautas Magnus University, Lithuania. Address: K. Donelaičio str. 58, Kaunas, Lithuania

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DOI: https://doi.org/10.2478/mosr-2025-0014 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

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Language: English

Page range: 109 - 136

Submitted on: Nov 30, 2025

Accepted on: Dec 30, 2025

Published on: Apr 1, 2026

Published by: Vytautas Magnus University, Faculty of Economics and Management

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

emotional content,

consumer behaviour,

digital communication,

charitable foundation

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2026 Viktorija Kundrotaitė, Miglė Šontaitė-Petkevičienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 94 (2025): Issue 1 (December 2025)