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Case Study of Emotion-Based Charitable Foundation Communication: Consumer Evaluation of Emotional Content Used in Digital Communication Cover

Case Study of Emotion-Based Charitable Foundation Communication: Consumer Evaluation of Emotional Content Used in Digital Communication

Management of Organizations: Systematic Research
Volume 94 (2025): Issue 1 (December 2025)
By: Viktorija Kundrotaitė and  Miglė Šontaitė-Petkevičienė  
Open Access
|Apr 2026

Authors

Viktorija Kundrotaitė

viktorija.kundrotaite1@vdu.lt

Master in Marketing, Faculty of Economics and Management, Vytautas Magnus University, Lithuania. Address: K. Donelaičio str. 58, Kaunas, Lithuania

Miglė Šontaitė-Petkevičienė

migle.sontaite-petkeviciene@vdu.lt

PhD, associate professor at Faculty of Economics and Management, Vytautas Magnus University, Lithuania. Address: K. Donelaičio str. 58, Kaunas, Lithuania
DOI: https://doi.org/10.2478/mosr-2025-0014 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 109 - 136
Submitted on: Nov 30, 2025
|
Accepted on: Dec 30, 2025
|
Published on: Apr 1, 2026
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
emotional content,
consumer behaviour,
digital communication,
charitable foundation
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2026 Viktorija Kundrotaitė, Miglė Šontaitė-Petkevičienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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