Figure 1

j_mmcks-2025-0017_tab_007
| Construct | Measurement items | References |
|---|---|---|
| SQ | AI-based AS must be easily understandable | (Liu et al., 2022) |
| AI-based AS must be explainable | ||
| AI-based AS must be transparent | ||
| IQ | Information derived from AI-based AS must be complete | (Chatterjee et al., 2018; DeLone & McLean, 2003) |
| Information derived from AI-based AS must be easy to understand | ||
| Information derived from AI-based AS must be relevant | ||
| Information derived from AI-based AS must be secured | ||
| ServQ | The service providers of AI-based AS must be reliable | (Chatterjee et al., 2018; DeLone & McLean, 2003) |
| The service providers of AI-based AS must be empathetic | ||
| The service providers of AI-based AS must be responsive | ||
| The service providers of AI-based AS must be competent | ||
| ICQ | AI-based AS must identify risks that affect achievement of firm’s objectivesAI-based AS must allow the company to present quality financial information | (Gyamerah et al., 2024; Monteiro et al., 2023) |
| AI-based AS must improve a firm’s operational effectiveness and efficiency | ||
| AI-based AS must ensure effective monitoring and evaluation | ||
| Use | Our firm will be using AI-based AS on daily basis | (Chatterjee et al., 2018; DeLone & McLean, 2003) |
| Our firm will be using AI-based AS to meet our daily requirements | (Lutfi et al., 2022c) | |
| Our firm will be using AI-based AS to execute number of business transactions | ||
| Our firm will depend highly on AI-based AS | ||
| SAT | Our firm will use data generated by AI-based AS for accurate and quick decision making | (Chatterjee et al., 2018; Lutfi et al., 2022a) |
| AI-based AS will provide us with IQ | ||
| AI-based AS will make our work easy | ||
| AI-based AS will free us from routine tasks to focus on more strategic tasks | ||
| FP | Using AI-based AS will lead to cost savings | (Angelina et al., 2019; Lutfi et al., 2022b) |
| Using AI-based AS will lead to time savings | ||
| Using AI-based AS will lead to productivity | ||
| Using AI-based AS will lead to profitability |
Demographics of respondents_
| Demographics | Category | Frequency | Percent (%) |
|---|---|---|---|
| Gender | Male | 185 | 74.30 |
| Female | 64 | 25.70 | |
| Age of respondents | 18–25 | 48 | 19.28 |
| 26–35 | 94 | 37.75 | |
| 36–45 | 42 | 16.87 | |
| 46–55 | 32 | 12.85 | |
| More than 55 | 33 | 13.25 | |
| Position in company | Owner | 54 | 21.69 |
| Manager | 60 | 24.10 | |
| Chief finance Officer | 42 | 16.87 | |
| Accountant | 82 | 32.93 | |
| Others | 11 | 4.42 | |
| Industry sector | Manufacturing | 23 | 9.24 |
| Retail | 49 | 19.68 | |
| Service | 42 | 16.87 | |
| Agriculture | 28 | 11.24 | |
| Banking and Finance | 36 | 14.46 | |
| Hospitality | 31 | 12.45 | |
| Mining and construction | 24 | 9.65 | |
| Others | 16 | 6.43 | |
| Firm size | Micro | 42 | 16.87 |
| Small | 96 | 38.55 | |
| Medium | 111 | 44.58 | |
| Years in operation | Less than 1 year | 23 | 9.24 |
| 1–5 years | 55 | 22.09 | |
| 6–10 years | 89 | 35.74 | |
| More than 10 years | 82 | 32.93 |
HTMT_
| FP | ICQ | IQ | SAT | SQ | ServQ | Usage | |
|---|---|---|---|---|---|---|---|
| FP | |||||||
| ICQ | 0.840 | ||||||
| IQ | 0.850 | 0.767 | |||||
| SAT | 0.824 | 0.773 | 0.815 | ||||
| SQ | 0.693 | 0.695 | 0.763 | 0.837 | |||
| ServQ | 0.807 | 0.849 | 0.816 | 0.798 | 0.745 | ||
| Usage | 0.794 | 0.762 | 0.740 | 0.794 | 0.725 | 0.789 |
Fornell-Larcker_
| FP | ICQ | IQ | SAT | SQ | ServQ | Usage | |
|---|---|---|---|---|---|---|---|
| FP | 0.855 | ||||||
| ICQ | 0.740 | 0.854 | |||||
| IQ | 0.725 | 0.652 | 0.803 | ||||
| SAT | 0.703 | 0.657 | 0.669 | 0.805 | |||
| SQ | 0.601 | 0.598 | 0.636 | 0.698 | 0.871 | ||
| ServQ | 0.697 | 0.727 | 0.676 | 0.663 | 0.626 | 0.820 | |
| Usage | 0.701 | 0.670 | 0.633 | 0.677 | 0.629 | 0.680 | 0.860 |
CR and validity_
| Construct | Indicator | VIF | Load | CA | rho_A | CR | AVE |
|---|---|---|---|---|---|---|---|
| FP | FP1 | 2.103 | 0.846 | 0.877 | 0.880 | 0.916 | 0.731 |
| FP2 | 2.287 | 0.857 | |||||
| FP3 | 2.127 | 0.830 | |||||
| FP4 | 2.618 | 0.886 | |||||
| ICQ | ICQ1 | 2.322 | 0.864 | 0.876 | 0.878 | 0.915 | 0.730 |
| ICQ2 | 2.534 | 0.872 | |||||
| ICQ3 | 2.622 | 0.885 | |||||
| ICQ4 | 1.753 | 0.793 | |||||
| IQ | IQ1 | 1.702 | 0.774 | 0.816 | 0.824 | 0.879 | 0.645 |
| IQ2 | 1.988 | 0.853 | |||||
| IQ3 | 1.730 | 0.788 | |||||
| IQ4 | 1.713 | 0.796 | |||||
| SAT | SAT1 | 1.689 | 0.806 | 0.817 | 0.825 | 0.880 | 0.647 |
| SAT2 | 1.416 | 0.711 | |||||
| SAT3 | 2.044 | 0.841 | |||||
| SAT4 | 2.168 | 0.852 | |||||
| SQ | SQ1 | 1.858 | 0.869 | 0.841 | 0.848 | 0.904 | 0.759 |
| SQ2 | 2.210 | 0.890 | |||||
| SQ3 | 2.007 | 0.853 | |||||
| ServQ | ServQ1 | 2.218 | 0.824 | 0.838 | 0.839 | 0.892 | 0.673 |
| ServQ2 | 2.406 | 0.847 | |||||
| ServQ3 | 1.854 | 0.824 | |||||
| ServQ4 | 1.691 | 0.786 | |||||
| Usage | Use1 | 2.265 | 0.860 | 0.883 | 0.885 | 0.919 | 0.740 |
| Use2 | 2.154 | 0.837 | |||||
| Use3 | 2.429 | 0.852 | |||||
| Use4 | 2.852 | 0.891 |
Hypothesis testing_
| Hypothesis | Path | Beta | T-stats | P-values | Results |
|---|---|---|---|---|---|
| H1 | SQ → Usage | 0.219 | 3.209 | 0.001 | Sustained |
| H2 | SQ → SAT | 0.300 | 4.464 | 0.000 | Sustained |
| H3 | IQ → Usage | 0.159 | 2.488 | 0.006 | Sustained |
| H4 | IQ → SAT | 0.183 | 2.896 | 0.002 | Sustained |
| H5 | ServQ → Usage | 0.254 | 3.175 | 0.001 | Sustained |
| H6 | ServQ → SAT | 0.112 | 1.633 | 0.051 | Unsustained |
| H7 | ICQ → Usage | 0.252 | 3.772 | 0.000 | Sustained |
| H8 | ICQ → SAT | 0.143 | 2.147 | 0.016 | Sustained |
| H9 | Usage → SAT | 0.200 | 2.981 | 0.001 | Sustained |
| H10 | Usage → FP | 0.415 | 5.835 | 0.000 | Sustained |
| H11 | SAT → FP | 0.423 | 6.444 | 0.000 | Sustained |
Direct, indirect, and total impacts of the research model_
| Direct impact | Indirect impact | Total impact | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Use | SAT | FP | Use | SAT | FP | Use | SAT | FP | |
| ICQ | 0.252 | 0.143 | 0.050 | 0.186 | 0.253 | 0.193 | 0.186 | ||
| IQ | 0.159 | 0.183 | 0.032 | 0.156 | 0.159 | 0.214 | 0.156 | ||
| SAT | 0.423 | 0.423 | |||||||
| SQ | 0.219 | 0.300 | 0.044 | 0.236 | 0.219 | 0.344 | 0.236 | ||
| ServQ | 0.254 | 0.112 | 0.051 | 0.174 | 0.254 | 0.163 | 0.174 | ||
| Use | 0.200 | 0.415 | 0.085 | 0.200 | 0.500 | ||||