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Privacy and security in mobile technology: A bibliometric analysis for marketing strategies Cover

Privacy and security in mobile technology: A bibliometric analysis for marketing strategies

Open Access
|Sep 2025

Figures & Tables

Figure 1

Temporal publication evolution.
Temporal publication evolution.

Figure 2

References co-citation network.
References co-citation network.

Figure 3

Thematic map.
Thematic map.

Most cited papers_

PaperTitleYearLocal citationsGlobal citations
Capkun and Hubaux (2006)Secure positioning in wireless networks20067191
Chaabouni et al. (2019)Network Intrusion Detection for IoT Security Based on Learning Techniques20197379
Kalnis et al. (2007)Preventing Location-Based Identity Inference in Anonymous Spatial Queries20076358
Song et al. (2020)Blockchain-Enabled Internet of Vehicles with Cooperative Positioning: A Deep Neural Network Approach2020551
Li et al. (2021)Vehicle Position Correction: A Vehicular Blockchain Networks-Based GPS Error Sharing Framework2021562
Kumar et al., (2021)Blockchain-Federated-Learning and Deep Learning Models for COVID-19 Detection Using CT Imaging20215180

Main indicators_

DescriptionResults
Main information about data
Time span1996–2023
Sources (journals, books, etc.)502
Documents1057
Annual growth rate %21.79
Document average age4.61
Average citations per doc18.22
References42,078
Document contents
Keywords plus (ID)1,170
Author’s keywords (DE)3,798
Authors
Authors3,957
Authors of single-authored docs56
Authors’ collaboration
Single-authored docs56
Co-authors per doc4.17
International co-authorships %33.77

Most impactful journals with h-index equal or upper than seven_

Journalh_indexg_index*m_index**TCNPPY_start
IEEE Access 24452.6672,178832016
IEEE Internet of Things Journal 15272.143887272018
Sensors 15241.25702512013
IEEE Communications Surveys & Tutorials 10101.251,736102017
Future Generation Computer Systems 9121.125339122017
IEEE Sensors Journal 9170.9489172015
Computers & Security 8111.143226112018
IEEE Transactions on Intelligent Transportation Systems 8150.444380152007
Wireless Personal Communications 7130.318198172003

Most impactful authors with h-index up or equal to four_

Authorh_indexg_indexm_indexTCNPPY_start
Kim-Kwang Raymond Choo550.83321852019
Enrico Cambiaso440.56942017
Ivan Vaccari440.56942017

Document search process_

Search queryWeb of science typeDateSelected documents
1# (TI = (“Marketing strategies” OR “Segmentation” OR “Positioning” OR “Targeting”) OR AB = (“Marketing strategies” OR “Segmentation” OR “Positioning” OR “Targeting”) OR AK = (“Marketing strategies” OR “Segmentation” OR “Positioning” OR “Targeting”))Core collection30-Jun-24995,170
2# (TI = (“Machine Learning” OR “AI” OR “IoT” OR “Blockchain” OR “Recommender Systems” OR “Mobile Store” OR “Mobile applications” OR “Artificial neural network” OR “Genetic algorithms” OR “GPS” OR “Radio frequency identification” OR “RFID” OR “Sensor networks” OR “Tracking technologies” OR “cookies” OR “clear gifs”) OR AB = (“Machine Learning” OR “AI” OR “IoT” OR “Blockchain” OR “Recommender Systems” OR “Mobile Store” OR “Mobile applications” OR “Artificial neural network” OR “Genetic algorithms” OR “GPS” OR “Radio frequency identification” OR “RFID” OR “Sensor networks” OR “Tracking technologies” OR “cookies” OR “clear gifs”) OR AK = (“Machine Learning” OR “AI” OR “IoT” OR “Blockchain” OR “Recommender Systems” OR “Mobile Store” OR “Mobile applications” OR “Artificial neural network” OR “Genetic algorithms” OR “GPS” OR “Radio frequency identification” OR “RFID” OR “Sensor networks” OR “Tracking technologies” OR “cookies” OR “clear gifs”))Core collection30-Jun-24933,830
3# (TI = (“Privacy” OR “Security” OR “Confidentiality” OR “Trust”) OR AB = (“Privacy” OR “Security” OR “Confidentiality” OR “Trust”) OR AK = (“Privacy” OR “Security” OR “Confidentiality” OR “Trust”))Core collection30-Jun-24786,969
#1 AND #2 AND #3 and Article (Document Types) and English (Languages)Core collection30-Jun-241,185
DOI: https://doi.org/10.2478/mmcks-2025-0015 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 28 - 47
Submitted on: Jul 3, 2025
Accepted on: Sep 9, 2025
Published on: Sep 30, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year

© 2025 Hasna Koubaa El Euch, Foued Ben Said, Rim Jallouli, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.