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Privacy and security in mobile technology: A bibliometric analysis for marketing strategies Cover

Privacy and security in mobile technology: A bibliometric analysis for marketing strategies

Management & Marketing
Volume 20 (2025): Issue 3 (September 2025)
By: Hasna Koubaa El Euch,  Foued Ben Said and  Rim Jallouli  
Open Access
|Sep 2025

Authors

Hasna Koubaa El Euch

University of Manouba, ISCAE, LIGUE Laboratory, Manouba, Tunisia

Foued Ben Said

University of Manouba, ESCT, MOCFINE Laboratory, Manouba, Tunisia

Rim Jallouli

rimjallouli@esen.tn

University of Manouba, ESEN, LIGUE Laboratory, Manouba, Tunisia
DOI: https://doi.org/10.2478/mmcks-2025-0015 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 28 - 47
Submitted on: Jul 3, 2025
|
Accepted on: Sep 9, 2025
|
Published on: Sep 30, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Bibliometric analysis,
Marketing strategies,
Mobile technology,
Privacy,
Security
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Hasna Koubaa El Euch, Foued Ben Said, Rim Jallouli, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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