Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases
By: Akos Nagy, Ildiko Kemeny and Krisztian Szucs
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Language: English
Page range: 667 - 691
Published on: Jan 11, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2025 Akos Nagy, Ildiko Kemeny, Krisztian Szucs, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.