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Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases Cover

Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases

Management & Marketing
Volume 19 (2024): Issue 4 (December 2024)
By:
Open Access
|Jan 2025

Authors

Akos Nagy

nagy.akos@ktk.pte.hu

University of Pecs, Hungary

Ildiko Kemeny

Corvinus University of Budapest, Hungary

Krisztian Szucs

University of Pecs, Hungary
DOI: https://doi.org/10.2478/mmcks-2024-0030 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 667 - 691
Published on: Jan 11, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
omnichannel preferences,
PLS-SEM modelling,
customer segmentation,
lock-in effect,
need for touch,
cross-channel synergies
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Akos Nagy, Ildiko Kemeny, Krisztian Szucs, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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