Have a personal or library account? Click to login
Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions Cover

Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions

Management & Marketing
Volume 19 (2024): Issue 3 (September 2024)
By: Bilal Khalid  
Open Access
|Oct 2024

Authors

Bilal Khalid

bilal.kh@kmitl.ac.th

KMITL Business School, King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand
DOI: https://doi.org/10.2478/mmcks-2024-0017 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 382 - 401
Published on: Oct 24, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
guerrilla marketing,
brand image,
brand awareness,
generation Y,
purchase decision
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Bilal Khalid, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 19 (2024): Issue 3 (September 2024)Next article