Skip to main content

Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU Cover

.blurhash-client-img { display: none !important; }

Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU

Management & Marketing

Volume 19 (2024): Issue 2 (June 2024)

By: Andreea Apetrei, Marius Constantin, Elena-Mădălina Deaconu, Mihai Dinu, Simona Roxana Pătărlăgeanu and Irina-Elena Petrescu

Open Access

|Jul 2024

Download Article

Download the full article as a PDF file.

Articles in this issue

DOI: https://doi.org/10.2478/mmcks-2024-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

Journal RSS Feed

Language: English

Page range: 179 - 210

Published on: Jul 13, 2024

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

fashion industry,

sustainability,

consumer preferences,

social platforms,

demographic trends,

consumer profiling,

sustainable development

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2024 Andreea Apetrei, Marius Constantin, Elena-Mădălina Deaconu, Mihai Dinu, Simona Roxana Pătărlăgeanu, Irina-Elena Petrescu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 19 (2024): Issue 2 (June 2024)

Previous article