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Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU Cover

Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU

Management & Marketing
Volume 19 (2024): Issue 2 (June 2024)
By: Andreea Apetrei,  Marius Constantin,  Elena-Mădălina Deaconu,  Mihai Dinu,  Simona Roxana Pătărlăgeanu and  Irina-Elena Petrescu  
Open Access
|Jul 2024

Authors

Andreea Apetrei

Catholic University of Valencia, Valencia, Spain

Marius Constantin

Bucharest University of Economic Studies, Bucharest, Romania

Elena-Mădălina Deaconu

madalina.deaconu@eam.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Mihai Dinu

Bucharest University of Economic Studies, Bucharest, Romania

Simona Roxana Pătărlăgeanu

Bucharest University of Economic Studies, Bucharest, Romania

Irina-Elena Petrescu

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/mmcks-2024-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 179 - 210
Published on: Jul 13, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
fashion industry,
sustainability,
consumer preferences,
social platforms,
demographic trends,
consumer profiling,
sustainable development
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Andreea Apetrei, Marius Constantin, Elena-Mădălina Deaconu, Mihai Dinu, Simona Roxana Pătărlăgeanu, Irina-Elena Petrescu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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