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Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study Cover

Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study

Management & Marketing
Volume 18 (2023): Issue 4 (December 2023)
By: ,   and    
Open Access
|Jan 2024
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DOI: https://doi.org/10.2478/mmcks-2023-0030 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 556 - 576
Published on: Jan 2, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
followers,
social media,
social media influencers,
trust
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Ângela Leite, Silvia Lopes, Anabela Rodrigues, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 18 (2023): Issue 4 (December 2023)
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