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Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study

Open Access
|Jan 2024

Authors

Ângela Leite

aleite@ucp.pt

Faculty of Philosophy and Social Sciences, Centre for Philosophical and Humanistic Studies, Universidade Católica Portuguesa, Braga, Portugal

Silvia Lopes

silopes@ucp.pt

CICPSI, Faculdade de Psicologia, Universidade de Lisboa, Alameda da Universidade, Lisboa, Portugal

Anabela Rodrigues

anabela.rodrigues@ucp.pt

Faculty of Philosophy and Social Sciences, Centre for Philosophical and Humanistic Studies, Universidade Católica Portuguesa, Braga, Portugal
DOI: https://doi.org/10.2478/mmcks-2023-0030 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 556 - 576
Published on: Jan 2, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year

© 2024 Ângela Leite, Silvia Lopes, Anabela Rodrigues, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.