Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study Cover

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Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study

Management & Marketing

Volume 18 (2023): Issue 4 (December 2023)

By: Ângela Leite, Silvia Lopes and Anabela Rodrigues

Open Access

|Jan 2024

Authors

Ângela Leite

Faculty of Philosophy and Social Sciences, Centre for Philosophical and Humanistic Studies, Universidade Católica Portuguesa, Braga, Portugal

Silvia Lopes

CICPSI, Faculdade de Psicologia, Universidade de Lisboa, Alameda da Universidade, Lisboa, Portugal

Anabela Rodrigues

anabela.rodrigues@ucp.pt

Faculty of Philosophy and Social Sciences, Centre for Philosophical and Humanistic Studies, Universidade Católica Portuguesa, Braga, Portugal

DOI: https://doi.org/10.2478/mmcks-2023-0030 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 556 - 576

Published on: Jan 2, 2024

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

social media influencers,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2024 Ângela Leite, Silvia Lopes, Anabela Rodrigues, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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