Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study
Authors
Ângela Leite
Faculty of Philosophy and Social Sciences, Centre for Philosophical and Humanistic Studies, Universidade Católica Portuguesa, Braga, Portugal
Silvia Lopes
CICPSI, Faculdade de Psicologia, Universidade de Lisboa, Alameda da Universidade, Lisboa, Portugal
Anabela Rodrigues
Faculty of Philosophy and Social Sciences, Centre for Philosophical and Humanistic Studies, Universidade Católica Portuguesa, Braga, Portugal
Language: English
Page range: 556 - 576
Published on: Jan 2, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
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© 2024 Ângela Leite, Silvia Lopes, Anabela Rodrigues, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.