Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space

Management & Marketing

Volume 18 (2023): Issue 4 (December 2023)

By:

Dávid Máté Hargitai, Annamária Sasné Grósz and Zsófia Sas

Open Access

|Jan 2024

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DOI: https://doi.org/10.2478/mmcks-2023-0029 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 537 - 555

Published on: Jan 2, 2024

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

Purchase intention,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2024 Dávid Máté Hargitai, Annamária Sasné Grósz, Zsófia Sas, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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