Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space
Authors
Dávid Máté Hargitai
hargitai.david@gtk.uni-pannon.hu
Department of Marketing, University of Pannonia, Veszprém, Hungary
Annamária Sasné Grósz
Department of Marketing, University of Pannonia, Veszprém, Hungary
Zsófia Sas
University of Galway, College of Arts, Social Sciences and Celtic Studies, Ireland
Language: English
Page range: 537 - 555
Published on: Jan 2, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
Related subjects:
© 2024 Dávid Máté Hargitai, Annamária Sasné Grósz, Zsófia Sas, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.