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Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia Cover

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Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia

Management & Marketing

Volume 18 (2023): Issue 3 (September 2023)

By: Murry Harmawan Saputra and Augusty Tae Ferdinand

Open Access

|Sep 2023

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DOI: https://doi.org/10.2478/mmcks-2023-0011 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 192 - 213

Published on: Sep 28, 2023

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

relational capital,

energizing customer bond,

value-based selling,

salesperson performance,

business to business

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2023 Murry Harmawan Saputra, Augusty Tae Ferdinand, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 18 (2023): Issue 3 (September 2023)