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Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia Cover

Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia

Management & Marketing
Volume 18 (2023): Issue 3 (September 2023)
By: Murry Harmawan Saputra and  Augusty Tae Ferdinand  
Open Access
|Sep 2023
Authors

Authors

Murry Harmawan Saputra

murryhs@umpwr.ac.id

Faculty of Economics, Universitas Muhammadiyah Purworejo, Indonesia National Research and Innovation Agency, Indonesia

Augusty Tae Ferdinand

augusty@live.undip.ac.id

Faculty of Economics and Business, Universitas Diponegoro, Semarang, Indonesia
DOI: https://doi.org/10.2478/mmcks-2023-0011 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 192 - 213
Published on: Sep 28, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
relational capital,
energizing customer bond,
value-based selling,
salesperson performance,
business to business
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2023 Murry Harmawan Saputra, Augusty Tae Ferdinand, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 18 (2023): Issue 3 (September 2023)
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