Digital marketing adoption of microenterprises in a technology acceptance approach
By:
References
- Ahearne, M., Srinivasan, N., & Weinstein, L. (2004). Effect of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence. Journal of Personal Selling & Sales Management, 24(4), 297-310.
- Akunuri, J. (2011). Internet Marketing. In Entrepreneurship Marketing - Principles and Practice of SME marketing, edited by Nwankwo, S. & Gbadamosi, A., Oxfordshire: Routledge.
- Alford, P., & Jones, R. (2020). The Lone Digital Tourism Entrepreneur: Knowledge Acquisition and Collaborative Transfer. Tourism Management, 81(December): 104139.
- Alford, P., & Page, S.J. (2015). Marketing Technology for Adoption by Small Business. The Service Industries Journal, 35(11-12): 655-69.
- Ateljevic, J. (2007). Small Tourism Firms and Management Practices in New Zealand: The Centre Stage Macro Region. Tourism Management, 28(1): 307-16.
- Attia, S.T. & Hooley, G. (2007). The Role of Resources in Achieving Target Competitive Positions. Journal of Strategic Marketing, 15(2-3): 91-119.
- Beaton, D.E., Bombardier, C., Guillemin, F., & Ferraz, M.B. (2000). Guidelines for the Process of Cross-Cultural Adaptation of Self-Report Measures. Spine, 25(24): 3186-91.
- Bollweg, L., Lackes, R., Siepermann, M., & Weber, P. (2020). Drivers and Barriers of the Digitalization of Local Owner Operated Retail Outlets. Journal of Small Business & Entrepreneurship, 32(2): 173-201.
- Bouwman, H., Nikou, S., & de Reuver, M. (2019). Digitalization, Business Models, and SMEs: How Do Business Model Innovation Practices Improve Performance of Digitalizing SMEs? Telecommunications Policy, 43(9): 101828.
- Chatterjee, S., & Kumar K.A. (2020). Why Do Small and Medium Enterprises Use Social Media Marketing and What Is the Impact: Empirical Insights from India. International Journal of Information Management, 53(August): 102103.
- Cheung, C.M., & Lee M.K. (2001). Trust in Internet Shopping: Instrument Development and Validation through Classical and Modern Approaches. Journal of Global Information Management (JGIM), 9(3): 23-35.
- Compeau, D., Higgins C.A., & Huff, S. (1999). Social Cognitive Theory and Individual Reactions to Computing Technology: A Longitudinal Study. MIS Quarterly, 23(2): 145-58.
- Crupi, A., Sarto, N.D., Minin, A.D., Gregori, G.L., Lepore D., Marinelli, L., & Spigarelli, F. (2020). The Digital Transformation of SMEs - a New Knowledge Broker Called the Digital Innovation Hub. Journal of Knowledge Management, 24(6): 1263-88.
- Danis, W.M., & Shipilov, A. (2012). Knowledge Acquisition Strategies of Small and Medium-Sized Enterprises during Institutional Transition: Evidence from Hungary and Ukraine. Thunderbird International Business Review, 54(3): 327-45.
- Davis, F.D. (1986). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Cambridge: MA: Massachusetts Institute of Technology.
- Davis, F.D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3): 319-40.
- Davis, F.D., Bagozzi, R.P., & Warshaw, P.R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8): 982-1003.
- Digiméter. Digitalization in 2021 in Hungary: Research among small and medium-sized enterprises [Hazai digitalizáció 2021: Kutatás a kis- és középvállalkozások körében]. Accessed January 10, 2022. Retrieved from https://digimeter.hu/wp-content/uploads/2021/10/Digimeter_2021_osz_osszefoglalo.pdf.
- EU. Commission Recommendation of 6 May 2003 concerning the definition of micro, small and medium-sized enterprises (notified under document number C (2003) 1422) (OJ L 124, 20.5.2003, pp. 36-41) Accessed January 20 2022. Retrieved from https://eurlex.europa.eu/eli/reco/2003/361/oj.
- Eze, S.C., Chinedu-Eze, V.C., Awa, H.O., & Alharthi, R.H.E. (2021). Factors Stimulating Value Micro-Businesses Attribute to Digital Marketing Technology (DMT) Adoption. PLOS ONE 16 (12): e0260145.
- Fornell, C., & Larcker, D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1): 39-50.
- Fu, Y.-K. (2011). Marketing Activities Management in SMEs: An Exploratory Study. Human Systems Management, 30(3): 155-66.
- Gamble, J., Gilmore, A., Mccartan-Quinn, D., & Durkan, P. (2011). The Marketing Concept in the 21st Century: A Review of How Marketing Has Been Defined since the 1960s. The Marketing Review, 11(3): 227-48.
- Garzoni, A., De Turi, I., Secundo, G., & Del Vecchio, P. (2020). Fostering Digital Transformation of SMEs: A Four Levels Approach. Management Decision, 58(8): 1543-62.
- Gefen, D., & Straub, D. (2003). Managing User Trust in B2C E-Services. E-Service Journal, 2(2): 7-24.
- Gibbons, M., Trow, M., Scott, P., Schwartzman, S., Nowotny, H., & Limoges, C. (1995). The New Production of Knowledge: The Dynamics of Science and Research in Contemporary Societies. In Contemporary Sociology. Vol. 24.
- Gilmore, A., & Carson, D. (2018). SME Marketing: Efficiency in Practice. Small Enterprise Research, 25(3): 213-26.
- Hair, J.F., Ringle, C.M., & Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice, 19(2): 139-52.
- Hair Jr, J.F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V.G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research. European Business Review, 26(2): 106-21.
- Hair Jr, J.F., Hult, G.T.M., Ringle, C.M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles, CA: Sage Publications.
- Hair Jr, J.F., Hult, G.T.M., Ringle, C.M., Sarstedt, M., Danks, N.P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. Cham: Springer.
- Hanafiah, M.H., Jamaluddin, M.R., & Riyadi, A. (2020). Local Community Support, Attitude and Perceived Benefits in the UNESCO World Heritage Site. Journal of Cultural Heritage Management and Sustainable Development, 11(1): 95-108.
- Harrigan, P., Ramsey, E., & Ibbotson, P. (2011). Critical Factors Underpinning the E-CRM Activities of SMEs. Journal of Marketing Management, 27(5-6): 503-29.
- Henseler, J. (2018). Partial Least Squares Path Modeling: Quo Vadis? Quality & Quantity, 52(1): 1-8.
- Hu, H., Zhang, D., & Wang, C. (2019). Impact of Social Media Influencers’ Endorsement on Application Adoption: A Trust Transfer Perspective. Social Behavior and Personality: An International Journal, 47(11): 1-12.
- Kannan, P.K., & Li, H.A. (2017). Digital Marketing: A Framework, Review and Research Agenda. International Journal of Research in Marketing, 34(1): 22-45.
- Kautonen, T., Zolin, R., Kuckertz, A., & Viljamaa, A. (2010). Ties That Blind? How Strong Ties Affect Small Business Owner-Managers’ Perceived Trustworthiness of Their Advisors. Entrepreneurship & Regional Development, 22(2): 189-209.
- Kotler, P., & Keller, K.L. (2016). Marketing management (15th global ed.). Essex: Pearson Education Limited.
- Kottika, E., Stathakopoulos, V., & Theodorakis, I. (2013). Do entrepreneur's personality traits affect market orientation and marketing planning in small firms Paper presented at the 42nd EMAC Annual Conference, Istanbul, Turkey, June 4-7.
- Leppard, J.W., & McDonald, M.H.B. (1991). Marketing Planning and Corporate Culture: A Conceptual Framework Which Examines Management Attitudes in the Context of Marketing Planning. Journal of Marketing Management, 7(3): 213-35.
- McGowan, P., & Durkin, M.G. (2002). Toward an Understanding of Internet Adoption at the Marketing/Entrepreneurship Interface. Journal of Marketing Management, 18(3-4): 361-77.
- Moore, G.C., & Benbasat. I. (1991). Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation. Information Systems Research, 2(3): 192-222.
- Moorman, C., Deshpandé, R., & Zaltman, G. (1993). Factors Affecting Trust in Market Research Relationships. Journal of Marketing, 57(1): 81-101.
- Morgan-Thomas, A. (2016). Rethinking Technology in the SME Context: Affordances, Practices and ICTs. International Small Business Journal, 34(8): 1122-36.
- Murphy, C.H., & Kielgast, C.D. (2008). Do small and medium-sized hotels exploit search engine marketing? International Journal of Contemporary Hospitality Management, 20(1): 90-97.
- Nikunen, T., Saarela, M., Oikarinen, E.-L., Muhos, M., & Isohella. L. (2017). Micro-Enterprise’s Digital Marketing Tools for Building Customer Relationships: Mikropodjetniška Ogrodja Za Digitalno Trženje in Vzpostavljanje Odnosov s Strankami. Management (18544223), 12(2): 171-88.
- Oye, N.D., Iahad, N.A., & Rahim N.A. (2014). The History of UTAUT Model and Its Impact on ICT Acceptance and Usage by Academicians. Education and Information Technologies, 19(1): 251-70.
- Pavlou, P.A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3): 101-34.
- Pollák, F., & Markovič, P. (2021). Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. Administrative Sciences, 11(3): 71.
- Ratnasingam, J., Jegathesan, N., Latib, H.A., Ioras, F., Mariapan, M., & Liat, L.C. (2021). Digital Marketing during the COVID-19 Pandemic: A Case Study of Its Adoption by Furniture Manufacturers in Malaysia. BioResources, 16(2): 3304-27.
- Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology Acceptance Model (TAM) and Social Media Usage: An Empirical Study on Facebook. Journal of Enterprise Information Management, 27(1): 6-30.
- Reijonen, H. (2010). Do All SMEs Practise Same Kind of Marketing? Journal of Small Business and Enterprise Development, 17(2): 279-93.
- Ren, S.J-F., Ngai, E.W.T., & Cho, V. (2010). Examining the Determinants of Outsourcing Partnership Quality in Chinese Small- and Medium-Sized Enterprises. International Journal of Production Research, 48(2): 453-75.
- Ringle, C.M., Wende, S., & Becker, J-M. (2015). SmartPLS 3. SmartPLS GmbH, Boenningstedt. Journal of Service Science and Management, 10(3).
- Riou, J., Guyon, H., & Falissard, B. (2016). An Introduction to the Partial Least Squares Approach to Structural Equation Modelling: A Method for Exploratory Psychiatric Research. International Journal of Methods in Psychiatric Research, 25(3): 220-31.
- Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital Marketing Adoption and Success for Small Businesses: The Application of the Do-It-Yourself and Technology Acceptance Models. Journal of Research in Interactive Marketing, 13(2): 179-203.
- Rowley, J. (2008). Understanding Digital Content Marketing. Journal of Marketing Management, 24(5-6): 517-40.
- Ruhanen, L. (2018). Tourism and Knowledge Management. In The SAGE Handbook of Tourism Management: Theories, Concepts and Disciplinary Approaches to Tourism, edited by Cooper, C., Volo, S., Gartner, W.C., & Scott, N. London: Sage Publishers.
- Ryan, D. (2014). The Best Digital Marketing Campaigns in the World II. London: Kogan Page Publishers.
- Sadler-Smith, E., Hampson, Y., Chaston, I., & Badger, B. (2003). Managerial Behavior, Entrepreneurial Style, and Small Firm Performance. Journal of Small Business Management, 41(1): 47-67.
- Schepers, J., & Wetzels, M. (2007). A Meta-Analysis of the Technology Acceptance Model: Investigating Subjective Norm and Moderation Effects. Information & Management, 44(1): 90-103.
- Siamagka, N.-T., Christodoulides, G., Michaelidou, N., & Valvi, A. (2015). Determinants of Social Media Adoption by B2B Organizations. Industrial Marketing Management, 51(November): 89-99.
- Simao, L., & Franco, M. (2018). External Knowledge Sources as Antecedents of Organizational Innovation in Firm Workplaces: A Knowledge-Based Perspective. Journal of Knowledge Management, 22(2): 237-56.
- Sparks, B., & Pan, G.W. (2009). Chinese Outbound Tourists: Understanding Their Attitudes, Constraints and Use of Information Sources. Tourism Management, 30(4): 483-94.
- Stewart, K.J. (2003). Trust Transfer on the World Wide Web. Organization Science, 14(1): 5-17.
- Taiminen, H.M., & Karjaluoto, H. (2015). The Usage of Digital Marketing Channels in SMEs. Journal of Small Business and Enterprise Development, 22(4): 633-51.
- Thompson, R.L., Higgins, C.A., & Howell, J.M. (1991). Personal Computing: Toward a Conceptual Model of Utilization. MIS Quarterly, 15(1): 125-43.
- Urbinati, A., Chiaroni, D., Chiesa, V., & Frattini, F. (2020). The Role of Digital Technologies in Open Innovation Processes: An Exploratory Multiple Case Study Analysis. R&D Management, 50(1): 136-60.
- Venkatesh, V., & Davis, F.D. (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2): 186-204.
- Venkatesh, V., Morris, M.G., Davis, G.B., & Davis, F.D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3): 425-78.
- Welter, F., & Kautonen, T. (2005). Trust, Social Networks and Enterprise Development: Exploring Evidence from East and West Germany. The International Entrepreneurship and Management Journal, 1(3): 367-79.
- Wolcott, P., Kamal, M., & Qureshi, S. (2008). Meeting the Challenges of ICT Adoption by Micro- enterprises. Journal of Enterprise Information Management, 21(6): 616-32.
- Wolf, M., & McQuitty, S. (2013). Circumventing Traditional Markets: An Empirical Study of the Marketplace Motivations and Outcomes of Consumers’ Do-It-Yourself Behaviors. Journal of Marketing Theory and Practice, 21(2): 195-210.
- Wu, K., Zhao, Y., Zhu, Q., Tan, X., & Zheng, H. (2011). A Meta-Analysis of the Impact of Trust on Technology Acceptance Model: Investigation of Moderating Influence of Subject and Context Type. International Journal of Information Management, 31(6): 572-81.
- Zhou, L., Wu, A., & Barnes, B.R. (2012). The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities. Journal of International Marketing, 20(4): 25-45.
Language: English
Page range: 127 - 144
Published on: Jun 28, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
Related subjects:
© 2023 Ágnes Buvár, Mirkó Gáti, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.