Digital marketing adoption of microenterprises in a technology acceptance approach Cover

Digital marketing adoption of microenterprises in a technology acceptance approach

Management & Marketing

Volume 18 (2023): Issue 2 (June 2023)

By:

Ágnes Buvár and Mirkó Gáti

Open Access

|Jun 2023

Authors

Ágnes Buvár

ELTE Eötvös Loránd University, Budapest, Hungary

Mirkó Gáti

mirko.gati@uni-corvinus.hu

Corvinus University of Budapest, Budapest, Hungary

DOI: https://doi.org/10.2478/mmcks-2023-0008 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 127 - 144

Published on: Jun 28, 2023

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

microenterprise,

Technology Acceptance Model (TAM),

knowledge source,

digital marketing

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2023 Ágnes Buvár, Mirkó Gáti, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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