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Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective Cover

Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective

Management & Marketing
Volume 17 (2022): Issue 4 (December 2022)
By: Quang-Huy Ngo  
Open Access
|Feb 2023

Authors

Quang-Huy Ngo

huynq121@fe.edu.vn

FPT University, Can Tho city, Vietnam
DOI: https://doi.org/10.2478/mmcks-2022-0030 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 543 - 564
Published on: Feb 7, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Differentiation strategy,
Green market orientation,
Market competition,
SMEs,
Vietnam
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2023 Quang-Huy Ngo, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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