Exploring the antecedents of masstige purchase behaviour among different generations

Management & Marketing

Volume 17 (2022): Issue 3 (September 2022)

By:

Adi Alić, Merima Činjarević and Nedžla Maktouf-Kahriman

Open Access

|Oct 2022

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DOI: https://doi.org/10.2478/mmcks-2022-0014 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 255 - 271

Published on: Oct 13, 2022

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

Masstige brands,

generational cohort theory,

quality consciousness

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2022 Adi Alić, Merima Činjarević, Nedžla Maktouf-Kahriman, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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