Exploring the antecedents of masstige purchase behaviour among different generations
Authors
Merima Činjarević
merima.cinjarevic@efsa.unsa.ba
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
Nedžla Maktouf-Kahriman
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
DOI: https://doi.org/10.2478/mmcks-2022-0014 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
Language: English
Page range: 255 - 271
Published on: Oct 13, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
Related subjects:
© 2022 Adi Alić, Merima Činjarević, Nedžla Maktouf-Kahriman, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.