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Exploring the antecedents of masstige purchase behaviour among different generations

Open Access
|Oct 2022

Authors

Adi Alić

adi.alic@efsa.unsa.ba

University of Sarajevo, Sarajevo, Bosnia and Herzegovina

Merima Činjarević

merima.cinjarevic@efsa.unsa.ba

University of Sarajevo, Sarajevo, Bosnia and Herzegovina

Nedžla Maktouf-Kahriman

nedzla.maktouf@gmail.com

University of Sarajevo, Sarajevo, Bosnia and Herzegovina
DOI: https://doi.org/10.2478/mmcks-2022-0014 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 255 - 271
Published on: Oct 13, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year

© 2022 Adi Alić, Merima Činjarević, Nedžla Maktouf-Kahriman, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.