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The appeals and level of involvement influencing purchasing decision

Open Access
|Oct 2022

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DOI: https://doi.org/10.2478/mmcks-2022-0013 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 234 - 254
Published on: Oct 13, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year

© 2022 Kateřina Matušínská, Michal Stoklasa, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.