The appeals and level of involvement influencing purchasing decision

Management & Marketing

Volume 17 (2022): Issue 3 (September 2022)

By:

Kateřina Matušínská and Michal Stoklasa

Open Access

|Oct 2022

DOI: https://doi.org/10.2478/mmcks-2022-0013 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

Journal RSS Feed

Language: English

Page range: 234 - 254

Published on: Oct 13, 2022

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

Foote-Cone-Belding (FCB) model,

involvement theory,

purchasing decision process,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2022 Kateřina Matušínská, Michal Stoklasa, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 17 (2022): Issue 3 (September 2022)Next article