Have a personal or library account? Click to login

Employer brand: key values influencing the intention to join a company

Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
By:
Open Access
|Apr 2022

References

  1. Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4 (3), 185-206.10.1057/bm.1996.42
    Search in Google ScholarBack to article
  2. Azimi, S., Andonova, Y., & Schewe, C. (2021). Closer together or further apart? Values of hero generations Y and Z during crisis. Young Consumers. Retrieved from https://doi.org/10.1108/YC-03-2021-1300.10.1108/YC-03-2021-1300
    Search in Google ScholarBack to article
  3. Bălan, M., Marin, S., Mitan, A., Pînzaru, F., Vătămănescu, E. M., & Zbuchea, A. (2019). Leaders in focus: generational differences from a personality-centric perspective. Management & Marketing, 14(4), 372-385.
    Search in Google ScholarBack to article
  4. Banerjee, P., Saini, G. K., & Kalyanaram, G. (2020). The role of brands in recruitment: mediating role of employer brand equity. Asia Pacific Journal of Human Resources, 58(2), 173-196.10.1111/1744-7941.12209
    Search in Google ScholarBack to article
  5. Bharadwaj, S., Khan, N. A., & Yameen, M. (2021). Unbundling employer branding, job satisfaction, organizational identification and employee retention: a sequential mediation analysis. Asia-Pacific Journal of Business Administration. Retrieved from https://doi.org/10.1108/APJBA-08-2020-0279.10.1108/APJBA-08-2020-0279
    Search in Google ScholarBack to article
  6. Bejtkovský, J., & Copca, N. (2020). The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers. Management & Marketing-Challenges for the Knowledge Society, 15(1), 95-108.10.2478/mmcks-2020-0006
    Search in Google ScholarBack to article
  7. Bilan, Y., Mishchuk, H., Samoliuk, N., & Mishchuk, V. (2020). Gender discrimination and its links with compensations and benefits practices in enterprises. Entrepreneurial Business and Economics Review, 8(3), 189-204.10.15678/EBER.2020.080311
    Search in Google ScholarBack to article
  8. Bite, P., & Konczos-Szombathelyi, M. (2020). Employer branding concept for small- and medium-sized family firms. Journal of International Studies, 13(3), 143-160.10.14254/2071-8330.2020/13-3/10
    Search in Google ScholarBack to article
  9. Cochran, W. G. (1977). Sampling techniques (3rd ed.). John Wiley & Sons.
    Search in Google ScholarBack to article
  10. Dima, A. M., Maassen, M. A., Janoskova, K., Stamule, S., & Muresan, M. L. (2020). Models of Dependencies in Innovation in the European Union. Transformations in Business & Economics, 19(2B), 668-686.
    Search in Google ScholarBack to article
  11. Gallo, P., Balogová, B., Čabinová, V., & Dobrovič, J. (2021). The Perception of Gender Stereotypes in Managerial Positions of Industrial Companies. Polish Journal of Management Studies, 23 (2), 149-164.10.17512/pjms.2021.23.2.09
    Search in Google ScholarBack to article
  12. GRC (2019). The formula of generations: values and motives of modern generations. Retrieved from https://kiev.grc.ua/article/25803.
    Search in Google ScholarBack to article
  13. Hedija, V., & Němec, D. (2021). Gender diversity in leadership and firm performance: evidence from the Czech Republic. Journal of Business Economics and Management, 22(1), 156-180.10.3846/jbem.2020.13680
    Search in Google ScholarBack to article
  14. Itam, U., Misra, S., & Anjum, H. (2020). HRD indicators and branding practices: A viewpoint on the employer brand building process. European Journal of Training and Development, 44 (6/7), 675-694.10.1108/EJTD-05-2019-0072
    Search in Google ScholarBack to article
  15. Kaleli, B., & Yalçın, B. (2021). Analysis of five factor personality traits and work values within the scope of generations theory. Hitit University Journal of Social Sciences, 14(1), 87-109.
    Search in Google ScholarBack to article
  16. Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers. Journal of International Studies, 12(3), 9-21.10.14254/2071-8330.2019/12-3/1
    Search in Google ScholarBack to article
  17. Kumar, V., Jain, S., & Singh, A. K. (2021). A nomological network study of employer branding with CSR, motivation and intention to stay. Asia-Pacific Journal of Business Administration. Retrieved from https://doi.org/10.1108/APJBA-12-2020-045010.1108/APJBA-12-2020-0450
    Search in Google ScholarBack to article
  18. LinkedIn (2016). The Ultimate List of Employer Brand Statistics. Retrieved from https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf.
    Search in Google ScholarBack to article
  19. Majerova, J. (2020). Monistic concept of branding has been broken: how to guarantee consistency in brand value management? Polish Journal of Management Studies, 22 (2), 232-246.10.17512/pjms.2020.22.2.16
    Search in Google ScholarBack to article
  20. Mičík, M., & Mičudová, K. (2018). Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y. Economics & Sociology, 11(3), 171-189.10.14254/2071-789X.2018/11-3/11
    Search in Google ScholarBack to article
  21. Miles, S. J., & McCamey, R. (2018). The candidate experience: Is it damaging your employer brand? Business horizons, 61(5), 755-764.10.1016/j.bushor.2018.05.007
    Search in Google ScholarBack to article
  22. Monteiro, B., Santos, V., Reis, I., Sampaio, M. C., Sousa, B., Martinho, F., José Sousa, M., et al. (2020). Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent. Information, 11(12), 574.10.3390/info11120574
    Search in Google ScholarBack to article
  23. Oliinyk, O., Bilan, Y., Mishchuk, H., Akimov, O. & Vasa, L. (2021). The Impact of Migration of Highly Skilled Workers on The Country’s Competitiveness and Economic Growth. Montenegrin Journal of Economics, 17(3), 7-19.10.14254/1800-5845/2021.17-3.1
    Search in Google ScholarBack to article
  24. Randstat (2021). Employer brand research 2021. Global report. Retrieved from https://workforceinsights.randstad.com/global-employer-brand-research-2021
    Search in Google ScholarBack to article
  25. Rzemieniak, M., & Wawer, M. (2021). Employer Branding in the Context of the Company’s Sustainable Development Strategy from the Perspective of Gender Diversity of Generation Z. Sustainability, 13(2), 828.10.3390/su13020828
    Search in Google ScholarBack to article
  26. Samoliuk, N., Bilan, Y., & Mishchuk, H. (2021). Vocational training costs and economic benefits: exploring the interactions. Journal of Business Economics and Management, 22(6), 1476-1491.10.3846/jbem.2021.15571
    Search in Google ScholarBack to article
  27. Sharma, R., & Prasad, A. (2018). Employer brand and its unexplored impact on intent to join. International Journal of Organizational Analysis, 26(3), 536-566.10.1108/IJOA-11-2017-1280
    Search in Google ScholarBack to article
  28. Staniec, I., & Kalińska-Kula, M. (2021). Internal employer branding as a way to improve employee engagement. Problems and Perspectives in Management, 19(3), 33-45.10.21511/ppm.19(3).2021.04
    Search in Google ScholarBack to article
  29. Stukalina, Y., & Pavlyuk, D. (2021). Using customer-based brand equity model in the higher education context: simulating the current university’s brand. Business, Management and Economics Engineering, 19(2), 272-288. https://doi.org/10.3846/bmee.2021.14692.10.3846/bmee.2021.14692
    Search in Google ScholarBack to article
  30. SSSU (2021). State Statistics Service of Ukraine. Resident population of Ukraine by sex and age on January 1, 2021. Statistical Publication. Retrieved from http://www.ukrstat.gov.ua/.
    Search in Google ScholarBack to article
  31. Tvaronavičienė, M., Mazur, N., Mishchuk, H., & Bilan, Y. (2021). Quality of life of the youth: assessment methodology development and empirical study in human capital management. Economic Research-Ekonomska Istraživanja, 1-18.10.1080/1331677X.2021.1956361
    Search in Google ScholarBack to article
  32. Universum (2020). World’s Most Attractive Employers 2020. Retrieved from http://surl.li/aimlb.
    Search in Google ScholarBack to article
  33. Verčič, A. T. (2021). The impact of employee engagement, organisational support and employer branding on internal communication satisfaction. Public Relations Review, 47(1), 102009.10.1016/j.pubrev.2021.102009
    Search in Google ScholarBack to article
DOI: https://doi.org/10.2478/mmcks-2022-0004 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 61 - 72
Published on: Apr 10, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
employer brand,
employer value proposition,
values,
human resources management,
labour market
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Natalia Samoliuk, Yuriy Bilan, Halyna Mishchuk, Viktoriia Mishchuk, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Previous articleVolume 17 (2022): Issue 1 (March 2022)Next article