Employer brand: key values influencing the intention to join a company

Management & Marketing

Volume 17 (2022): Issue 1 (March 2022)

By:

Natalia Samoliuk, Yuriy Bilan, Halyna Mishchuk and Viktoriia Mishchuk

Open Access

|Apr 2022

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DOI: https://doi.org/10.2478/mmcks-2022-0004 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 61 - 72

Published on: Apr 10, 2022

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

employer brand,

employer value proposition,

human resources management,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2022 Natalia Samoliuk, Yuriy Bilan, Halyna Mishchuk, Viktoriia Mishchuk, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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