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Employer brand: key values influencing the intention to join a company Cover

Employer brand: key values influencing the intention to join a company

Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
By: Natalia Samoliuk,  Yuriy Bilan,  Halyna Mishchuk and  Viktoriia Mishchuk  
Open Access
|Apr 2022

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DOI: https://doi.org/10.2478/mmcks-2022-0004 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 61 - 72
Published on: Apr 10, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
employer brand,
employer value proposition,
values,
human resources management,
labour market
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Natalia Samoliuk, Yuriy Bilan, Halyna Mishchuk, Viktoriia Mishchuk, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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