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Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm Cover

Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm

Management & Marketing
Volume 16 (2021): Issue 4 (December 2021)
By: John Amoah,  Felix Nutakor,  Jinke Li,  Abdul Bashiru Jibril,  Benjamin Sanful and  Michael Amponsah Odei  
Open Access
|Dec 2021
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DOI: https://doi.org/10.2478/mmcks-2021-0023 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 387 - 406
Published on: Dec 30, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Social media,
financial industry,
small- and medium-sized enterprises (SMEs),
emerging market,
low digitalized economy,
Ghana
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 John Amoah, Felix Nutakor, Jinke Li, Abdul Bashiru Jibril, Benjamin Sanful, Michael Amponsah Odei, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 16 (2021): Issue 4 (December 2021)
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