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Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm Cover

Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm

Management & Marketing
Volume 16 (2021): Issue 4 (December 2021)
By: John Amoah,  Felix Nutakor,  Jinke Li,  Abdul Bashiru Jibril,  Benjamin Sanful and  Michael Amponsah Odei  
Open Access
|Dec 2021
Authors

Authors

John Amoah

amoah@utb.cz

Tomas Bata University in Zlin, Takoradi Technical University, Zlin

Felix Nutakor

School of Business, Qingdao University, China

Jinke Li

School of Business, Qingdao University, China

Abdul Bashiru Jibril

International University of Rabat, Rabat, Morocco

Benjamin Sanful

Liaoning University, China

Michael Amponsah Odei

Tomas Bata University in Zlin, Zlin
DOI: https://doi.org/10.2478/mmcks-2021-0023 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 387 - 406
Published on: Dec 30, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Social media,
financial industry,
small- and medium-sized enterprises (SMEs),
emerging market,
low digitalized economy,
Ghana
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 John Amoah, Felix Nutakor, Jinke Li, Abdul Bashiru Jibril, Benjamin Sanful, Michael Amponsah Odei, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 16 (2021): Issue 4 (December 2021)
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