Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm Cover

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Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm

Management & Marketing

Volume 16 (2021): Issue 4 (December 2021)

By: John Amoah, Felix Nutakor, Jinke Li, Abdul Bashiru Jibril, Benjamin Sanful and Michael Amponsah Odei

Open Access

|Dec 2021

Authors

John Amoah

Tomas Bata University in Zlin, Takoradi Technical University, Zlin

Felix Nutakor

School of Business, Qingdao University, China

Jinke Li

School of Business, Qingdao University, China

Abdul Bashiru Jibril

International University of Rabat, Rabat, Morocco

Benjamin Sanful

Liaoning University, China

Michael Amponsah Odei

Tomas Bata University in Zlin, Zlin

DOI: https://doi.org/10.2478/mmcks-2021-0023 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 387 - 406

Published on: Dec 30, 2021

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

financial industry,

small- and medium-sized enterprises (SMEs),

emerging market,

low digitalized economy,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2021 John Amoah, Felix Nutakor, Jinke Li, Abdul Bashiru Jibril, Benjamin Sanful, Michael Amponsah Odei, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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