Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing Cover

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Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing

Management & Marketing

Volume 16 (2021): Issue 3 (September 2021)

By: Zia Khalid and Noor Ul Hadi

Open Access

|Oct 2021

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DOI: https://doi.org/10.2478/mmcks-2021-0014 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 228 - 245

Published on: Oct 1, 2021

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Internal marketing,

opportunity development,

informational justice,

internal market research,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2021 Zia Khalid, Noor Ul Hadi, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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