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Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing Cover

Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing

Management & Marketing
Volume 16 (2021): Issue 3 (September 2021)
By: Zia Khalid and  Noor Ul Hadi  
Open Access
|Oct 2021

Authors

Zia Khalid

softune@hotmail.com

MUST Business School, Mirpur University of Science & Technology

Noor Ul Hadi

n_hadi1@yahoo.com

College of Business Administration, Prince Mohammad Bin Fahd University, Saudi Arabia
DOI: https://doi.org/10.2478/mmcks-2021-0014 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 228 - 245
Published on: Oct 1, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Internal marketing,
opportunity development,
feedback,
informational justice,
internal market research,
training
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Zia Khalid, Noor Ul Hadi, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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