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Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic Cover

Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic

Management & Marketing
Volume 16 (2021): Issue 2 (June 2021)
By: František Pollák,  Roman Vavrek,  Jan Váchal,  Peter Markovič and  Michal Konečný  
Open Access
|Jul 2021

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DOI: https://doi.org/10.2478/mmcks-2021-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 134 - 151
Published on: Jul 8, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
e-commerce,
e-shop,
market competitiveness,
lockdown,
Facebook,
Czech Republic
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 František Pollák, Roman Vavrek, Jan Váchal, Peter Markovič, Michal Konečný, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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