Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic Cover

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Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic

Management & Marketing

Volume 16 (2021): Issue 2 (June 2021)

By: František Pollák, Roman Vavrek, Jan Váchal, Peter Markovič and Michal Konečný

Open Access

|Jul 2021

Authors

František Pollák

frantisek.pollak@mail.vstecb.cz

Institute of Technology and Business in České Budějovice

Roman Vavrek

Technical University of Ostrava

Jan Váchal

Institute of Technology and Business in České Budějovice

Peter Markovič

University of Economics in Bratislava

Michal Konečný

Institute of Technology and Business in České Budějovice

DOI: https://doi.org/10.2478/mmcks-2021-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 134 - 151

Published on: Jul 8, 2021

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

market competitiveness,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2021 František Pollák, Roman Vavrek, Jan Váchal, Peter Markovič, Michal Konečný, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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