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Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach Cover

Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach

Management & Marketing
Volume 16 (2021): Issue 1 (March 2021)
By: John Amoah,  Jaroslav Belás,  Khurram Ajaz Khan and  Zdenko Metzker  
Open Access
|Apr 2021

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DOI: https://doi.org/10.2478/mmcks-2021-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 26 - 46
Published on: Apr 18, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Sustainability,
small and medium-sized enterprises (SMEs),
Social media,
Strategic Advertising Tool,
Ghana
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2021 John Amoah, Jaroslav Belás, Khurram Ajaz Khan, Zdenko Metzker, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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