Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach Cover

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Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach

Management & Marketing

Volume 16 (2021): Issue 1 (March 2021)

By: John Amoah, Jaroslav Belás, Khurram Ajaz Khan and Zdenko Metzker

Open Access

|Apr 2021

Authors

John Amoah

Faculty of Management and Economics, Tomas Bata University in Zlin

Jaroslav Belás

Faculty of Management and Economics, Tomas Bata University in Zlin

Khurram Ajaz Khan

Faculty of Management and Economics, Tomas Bata University in Zlin

Zdenko Metzker

Faculty of Management and Economics, Tomas Bata University in Zlin

DOI: https://doi.org/10.2478/mmcks-2021-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 26 - 46

Published on: Apr 18, 2021

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Sustainability,

small and medium-sized enterprises (SMEs),

Strategic Advertising Tool,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2021 John Amoah, Jaroslav Belás, Khurram Ajaz Khan, Zdenko Metzker, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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