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Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets Cover

Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets

Management & Marketing
Volume 15 (2020): Issue 4 (December 2020)
By: ,  ,   and    
Open Access
|Dec 2020
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DOI: https://doi.org/10.2478/mmcks-2020-0033 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 570 - 586
Published on: Dec 31, 2020
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
brand,
consumer attitudes,
brand preference,
Pearson Chi-Square
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2020 Pavol Kral, Katarina Janoskova, George Lazaroiu, Petr Suler, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 15 (2020): Issue 4 (December 2020)
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