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Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets Cover

Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets

Management & Marketing
Volume 15 (2020): Issue 4 (December 2020)
By: Pavol Kral,  Katarina Janoskova,  George Lazaroiu and  Petr Suler  
Open Access
|Dec 2020

Authors

Pavol Kral

pavol.kral@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics

Katarina Janoskova

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics

George Lazaroiu

The Cognitive Labor Institute, Spiru Haret University, Bucharest

Petr Suler

School of Expertness and Valuation, Institute of Technology and Business in České Budějovice
DOI: https://doi.org/10.2478/mmcks-2020-0033 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 570 - 586
Published on: Dec 31, 2020
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand,
consumer attitudes,
brand preference,
Pearson Chi-Square
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2020 Pavol Kral, Katarina Janoskova, George Lazaroiu, Petr Suler, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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