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The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context Cover

The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context

Open Access
|Oct 2020

Abstract

This study aims to explore the role of social networks in the internationalisation of startups. For this purpose, the social network LinkedIn is used, and two case studies of Portuguese technological startups are employed. The findings indicate that social networks can contribute to the acceleration of the internationalisation process and decrease their costs. Their relevance is greater in the initial phase of the internationalisation process. However, its relevance is limited in more advanced phases of this process. LinkedIn can be used by startups to obtain several benefits such as brand awareness, identification of new opportunities, customer feedback, among others. The results of this study are essentially useful in a practical dimension for companies that plan to start or improve their internationalisation process sustained on social networks.

DOI: https://doi.org/10.2478/mmcks-2020-0020 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 345 - 363
Published on: Oct 8, 2020
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2020 Fernando Almeida, José Duarte Santos, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.