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Price search behaviour in digital markets – A perspective from Romania Cover

Price search behaviour in digital markets – A perspective from Romania

Management & Marketing
Volume 15 (2020): Issue 2 (June 2020)
By: Diana-Maria Vrânceanu,  Claudia-Elena Țuclea and  Gabriela Țigu  
Open Access
|Jun 2020

Authors

Diana-Maria Vrânceanu

diana.vranceanu@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Claudia-Elena Țuclea

claudia.tuclea@com.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Gabriela Țigu

gabriela.tigu@ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/mmcks-2020-0014 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 219 - 235
Published on: Jun 30, 2020
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
price search behaviour,
perceived value,
online,
price sensitivity,
survey
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2020 Diana-Maria Vrânceanu, Claudia-Elena Țuclea, Gabriela Țigu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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