Price search behaviour in digital markets – A perspective from Romania Cover

.blurhash-client-img { display: none !important; }

Price search behaviour in digital markets – A perspective from Romania

Management & Marketing

Volume 15 (2020): Issue 2 (June 2020)

By: Diana-Maria Vrânceanu, Claudia-Elena Țuclea and Gabriela Țigu

Open Access

|Jun 2020

DOI: https://doi.org/10.2478/mmcks-2020-0014 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

Journal RSS Feed

Language: English

Page range: 219 - 235

Published on: Jun 30, 2020

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

price search behaviour,

perceived value,

price sensitivity,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2020 Diana-Maria Vrânceanu, Claudia-Elena Țuclea, Gabriela Țigu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous article Volume 15 (2020): Issue 2 (June 2020)Next article