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Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase Cover

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Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase

Management & Marketing

Volume 14 (2019): Issue 3 (September 2019)

By: Mehdi Mahdavi, Belem Barbosa, Zaíla Oliveira and Valentina Chkoniya

Open Access

|Oct 2019

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DOI: https://doi.org/10.2478/mmcks-2019-0022 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 304 - 317

Published on: Oct 24, 2019

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Celebrity Endorser,

Experience Product,

Online Shopping,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2019 Mehdi Mahdavi, Belem Barbosa, Zaíla Oliveira, Valentina Chkoniya, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 14 (2019): Issue 3 (September 2019)

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