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Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase Cover

Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase

Management & Marketing
Volume 14 (2019): Issue 3 (September 2019)
By: Mehdi Mahdavi,  Belem Barbosa,  Zaíla Oliveira and  Valentina Chkoniya  
Open Access
|Oct 2019
Authors

Authors

Mehdi Mahdavi

Islamic Azad University of Tehran, Tehran

Belem Barbosa

belem.barbosa@ua.pt

University of Aveiro, Aveiro, Portugal

Zaíla Oliveira

Unichristus University Center and Fametro University Center, Fortaleza, Brazil

Valentina Chkoniya

University of Aveiro, Aveiro, Portugal
DOI: https://doi.org/10.2478/mmcks-2019-0022 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 304 - 317
Published on: Oct 24, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Perfume,
Celebrity Endorser,
E-shopper,
Experience Product,
Online Shopping,
Online Store
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Mehdi Mahdavi, Belem Barbosa, Zaíla Oliveira, Valentina Chkoniya, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 14 (2019): Issue 3 (September 2019)
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