Linking CRM capabilities to business performance: a comparison within markets and between products Cover

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Linking CRM capabilities to business performance: a comparison within markets and between products

Management & Marketing

Volume 14 (2019): Issue 3 (September 2019)

By: Simona-Mihaela Trif, Cristian Duțu and Daniela-Liliana Tuleu

Open Access

|Oct 2019

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DOI: https://doi.org/10.2478/mmcks-2019-0021 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 292 - 303

Published on: Oct 24, 2019

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

CRM capabilities,

business performance,

customer relationship orientation,

market settings,

type of products,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2019 Simona-Mihaela Trif, Cristian Duțu, Daniela-Liliana Tuleu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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