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Linking CRM capabilities to business performance: a comparison within markets and between products Cover

Linking CRM capabilities to business performance: a comparison within markets and between products

Management & Marketing
Volume 14 (2019): Issue 3 (September 2019)
By: Simona-Mihaela Trif,  Cristian Duțu and  Daniela-Liliana Tuleu  
Open Access
|Oct 2019

Authors

Simona-Mihaela Trif

simona.trif@e-uvt.ro

West University of Timișoara, Romania

Cristian Duțu

cristian.dutu@e-uvt.ro

West University of Timișoara, Romania

Daniela-Liliana Tuleu

daniela.tuleu@gmail.com

Timișoara, Romania
DOI: https://doi.org/10.2478/mmcks-2019-0021 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 292 - 303
Published on: Oct 24, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
CRM capabilities,
business performance,
customer relationship orientation,
market settings,
type of products,
SEM
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Simona-Mihaela Trif, Cristian Duțu, Daniela-Liliana Tuleu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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