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Game mechanics and aesthetics differences for tangible and intangible goods provided via social media Cover

Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

Management & Marketing
Volume 14 (2019): Issue 2 (June 2019)
By: Fortesa Haziri,  Miloslava Chovancová and  Faton Fetahu  
Open Access
|Jul 2019

Authors

Fortesa Haziri

Haziri@Utb.Cz

Tomas Bata University, Zlin

Miloslava Chovancová

Chovancova@Utb.Cz

Tomas Bata University, Zlin

Faton Fetahu

Fatonfetahu@Outlook.Com

University “Hasan Prishtina”, Prishtinë
DOI: https://doi.org/10.2478/mmcks-2019-0012 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 176 - 187
Published on: Jul 2, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
aesthetics,
game mechanics,
online buying behaviour,
products,
services,
social media,
user behaviour
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Fortesa Haziri, Miloslava Chovancová, Faton Fetahu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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