Have a personal or library account? Click to login
Game mechanics and aesthetics differences for tangible and intangible goods provided via social media Cover

Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

Management & Marketing
Volume 14 (2019): Issue 2 (June 2019)
By: Fortesa Haziri,  Miloslava Chovancová and  Faton Fetahu  
Open Access
|Jul 2019
DOI: https://doi.org/10.2478/mmcks-2019-0012 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 176 - 187
Published on: Jul 2, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
aesthetics,
game mechanics,
online buying behaviour,
products,
services,
social media,
user behaviour
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Fortesa Haziri, Miloslava Chovancová, Faton Fetahu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 14 (2019): Issue 2 (June 2019)Next article